Olay
Olay
Olay, is an American skin care brand owned by Procter & Gamble. It's known for its extensive line of skincare products that are designed to address various skin concerns and needs. Olay products include items like moisturizers, cleansers, serums, eye creams, and sunscreens, among others.
Brand Playbook
Organic + Paid Content
Social Media Copywriting
Community Management
OOH Copywriting
Responsibilities:
Summary of work:
As a Community Manager and Copywriter for Olay, my role was to work with an Art Director (and under a Creative Director) to identify trends, build the brand audience, write copy for visuals, and collaborate with my AD partner to bring it to life. My team was also essential to build the playbook
Copywriting Moments
21 Days of Beauty at Ulta
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PLATFORMS AND FORMAT: FB & Instagram
Post Copy: Olay's joining Ulta's 21 Days of Beauty and you're invited! Buy 1, get 1 at 40% off. 😉Headline: 21 Days of Beauty at Ulta
Description: Don’t be late!
Plump, Firm, & Correct!
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PLATFORMS AND FORMAT: FB & Instagram
POST COPY: Light-and-airy moisturizers that practically pay for themselves! Buy 1, get 1 at 40% off any Olay product, only at CVS.
Headline: Buy 1, Get 1 @ 40 % OFF
Link Description: Plump, firm, & correct!
Target Your Moisture
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PLATFORMS AND FORMAT: FB & Instagram
POST COPY: Grab the moisturizer that gives you shine-free, summer skin! ☀ Buy any 4 P&G beauty products, and get a $5 Target GiftCardTM.
Headline: Shop Now
Link Description: Only at Target
Organic Copywriting, Community Management, and Art Direction Collaboration
