Speedo
Speedo
Speedo is the worldβs leading swimwear brand.
Brand Playbook
Organic + Paid Content
Social Media Copywriting
Community Management
Influencer Campaigns
Trends + Insights
Responsibilities:
Summary of work:
As a Community Manager for Speedo, I identified key trends and engaged with the swim community on Instagram, Facebook, and Twitter. As a Copywriter, I worked collaboratively with an Art Director and Creative Director to develop social first (paid and organic) content (that resonated specifically with swimmers) and increased sales.
Twitter interaction sparked from Community Management with rapper βTobi Louβ after featuring Speedo in his music video for 2019 single, βWaterboyβ
Copywriting Moments
Canβt Stop Wonβt Stop
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Post Copy: Speedinβ past the competition like a LZR #SpeedoSzn πππ₯
Headline: Canβt stop, wonβt stop. πCTA: Shop Now
Intermediate
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Post Copy: Make waves at the beach this #SpeedoSzn ππ¦
Headline: Tropic like itβs hot π΄
CTA Button: Shop Now
Kick it with Speedo
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Post Copy: Drip (sneaker) drop. ππ¦
Headline: Kick It with Speedo
Link Description: Hydro Force XT Cross-Trainer
CTA Button: Shop Now