IBM
IBM
For more than a decade, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions.
Creative
Branding
Social Media Strategy
Copywriting
Design Direction
Responsibilities:
Summary of work:
At IBM, I develop global social creative strategy to increase traffic to @IBM Masterbrand from platforms such as Twitter, Instagram to Linkedin, identifying areas of opportunity and the content + publishing strategy.
Some strategy and creative listed below include leading brainstorms for campaign development (i.e Black History Month, Women’s History Month, etc.) and managing timelines for weekly posting in coordination with campaign lead and head designer.
Paul Rand Day
I worked on Creative Direction for this #PaulRandDay asset. This post highlights and celebrates the life and work of IBM’s iconic designer, from product packaging and annual reports to the IBM logos still in use today.
Post Copy: Paul Johnson
Animation/Design: Philip Donegan
Creative Direction/Strategy: Milena Toro
Women’s History Month
I produced this asset from questions to editing, and talent scouting. This asset produced over half a million impressions on LinkedIn in the span of 72 hours.
The goal and objective for this Women’s History Month was to highlight women in STEM at IBM, and this piece really resonated with our audience because of Yolandas advice to our followers.
Designer: Ken Sheldon
Copywriter: Paul Johnson
Producer: Milena Toro